An Alternative to the Order Book as the Market Design of a Crypto-Economic Trading Platform

In a crypto-economic trading platform: “The network becomes the exchange” Snapchat (ephemeral) bid-asks User-defined smart contracts The order book is a market design for the exchange of goods and assets.  It dates back to the European coffee houses of the late 1600s.  In London, Jonathan’s Coffee House was a significant meeting place for traders in […]

A Decentralized Alternative to the Order Book

In a crypto-economic trading platform: “The network becomes the exchange” Snapchat (ephemeral) bid-asks User-defined smart contracts Exchanges are regulated by the SEC and take years to gain approval.  Recently, the SEC has announced that all crypto exchanges are illegal unless they register with SEC. There are two key design principles informing a market design presented […]

The Facebook – Google Duopoly — Where They Differ?

Summary: Facebook and Google differ fundamentally in the degree of adtech vertical integration.  Facebook only has a significant internal supply side platform (SSP).  Google has a significant SSP, ad exchange, and a demand side platform (DSP). Facebook recognizes that its supply of ad impressions has reached a ceiling due to user annoyance of ads in […]

“Lemons” and Antitrust: Why Facebook and MZ Are AdTech Frenemies — DSP Cognant

(Postscript: July 11, 2018) Adexchanger reported that MZ has shut down its independent DSP business Cognant and laid off all 125 employees as well as half of its in-house media buyers. (Published: March 1, 2018) Summary:  Facebook has deflected the antitrust case against it by assisting independent demand side platforms (DSPs) like MZ’s (Machine Zone’s) […]