The Facebook – Google Duopoly — Where They Differ?

Summary: Facebook and Google differ fundamentally in the degree of adtech vertical integration.  Facebook only has a significant internal supply side platform (SSP).  Google has a significant SSP, ad exchange, and a demand side platform (DSP). Facebook recognizes that its supply of ad impressions has reached a ceiling due to user annoyance of ads in … Continue reading The Facebook – Google Duopoly — Where They Differ?