“Lemons” and Antitrust: Why Facebook and MZ Are AdTech Frenemies — DSP Cognant

(Published: March 1, 2018) Summary:  Facebook has deflected the antitrust case against it by assisting independent demand side platforms (DSPs) like MZ’s (Machine Zone’s) Cognant ® to build strong countervailing platforms. Facebook is signaling that it does not intend on being “the Microsoft of the 1990s” by throttling competition on the demand side of the … Continue reading “Lemons” and Antitrust: Why Facebook and MZ Are AdTech Frenemies — DSP Cognant