“Lemons” and Antitrust: Why Facebook and MZ Are AdTech Frenemies — DSP Cognant

(Postscript: July 11, 2018) Adexchanger reported that MZ has shut down its independent DSP business Cognant and laid off all 125 employees as well as half of its in-house media buyers. (Published: March 1, 2018) Summary:  Facebook has deflected the antitrust case against it by assisting independent demand side platforms (DSPs) like MZ’s (Machine Zone’s) … Continue reading “Lemons” and Antitrust: Why Facebook and MZ Are AdTech Frenemies — DSP Cognant